Best AI Marketing Tools in Europe

ActiveCampaign is an innovative marketing platform that leverages artificial intelligence, featuring Active Intelligence and a collection of AI-driven tools designed to conceptualize, implement, and assess your campaigns automatically. With tools such as the AI Campaign Builder, Brand Kit, predictive sending capabilities, and AI Actions, you can enjoy a seamless marketing experience across various channels including email, SMS, WhatsApp, and beyond.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Semrush One is a comprehensive digital visibility solution built to help brands dominate every modern search environment. It combines Semrush’s industry-leading SEO technology with powerful AI visibility and generative search optimization tools. Users can track performance across traditional search engines and AI platforms like ChatGPT and Gemini in one unified system. The platform delivers actionable insights across SEO, content, paid advertising, social media, local listings, and AI PR. With access to billions of keywords, backlinks, and domain profiles, Semrush One uncovers growth opportunities others miss. Advanced forecasting tools allow teams to predict traffic, conversions, and revenue impact. Enterprise-ready features support automation, scalability, and cross-team collaboration. Real-world benchmarks and competitor analysis help brands understand market position and gaps. Semrush One is used by Fortune 500 companies and global enterprises worldwide. It enables marketers to turn data into measurable, sustainable growth.

Streamline the creation of your email and landing page campaigns using AI-driven content recommendations and intelligent design capabilities. Knak enables marketers to increase their efficiency with tools that minimize manual tasks and improve the effectiveness of their email and landing page strategies.

Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.

SaaS-based automation supported by human integration! Finally, a solution with optimal automated output, backed up by agency intelligence. B-Linked's affordable and effective campaign will help you establish your brand, grow organically, and generate B2B leads. Our clients have found that our approach is extremely effective and faster than traditional digital marketing methods.

POPJAM provides a platform for analyzing your target audience to identify effective marketing hooks while also creating tailored copies and creatives for different segments. By simply entering a website URL, POPJAM agents can conduct an in-depth analysis of your product and its competitive environment, allowing them to form precise audience segments, design lifelike personas through user behavior modeling, and produce highly personalized, conversion-driven advertisements that resonate with those segments. You have the option to test your advertisements on these created personas, enabling you to refine and iterate new variations based on the insights gathered from their responses. Initial Research: Understanding the context of your brand and its industry establishes a solid groundwork for success. Artificial Personas: Modeling buyer behavior that aligns perfectly with your identified target audience segments. Feedback from Simulated Responses: The personas provide in-depth feedback on advertisements, helping to uncover the most compelling angles for engagement. Generation of Variants & Continuous Improvement: Automated creation of effective ad variants at scale ensures that your marketing strategy remains dynamic and responsive. This process not only enhances your advertising efforts but also fosters a deeper connection with your audience.

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

UpLead, a B2B prospecting platform, provides the highest quality B2B contacts & company data. Features include email verification in real time, worldwide contacts in more than 200 countries, 50+ search criteria and technology tracking. They also offer account-based marketing, email pattern intelligence, social profiles links, Salesforce integrations, robust API, and other CRM integrations.

Adobe Marketo Engage is a comprehensive marketing automation solution designed to help organizations attract, engage, and convert the right buyers at scale. Powered by AI, it centralizes campaign planning and execution across multiple channels, including email, web, events, and digital advertising. The platform builds dynamic customer profiles through automated data capture, enrichment, and native CRM synchronization to ensure sales and marketing teams operate from the same source of truth. Marketers can design sophisticated nurture programs and multi-step campaigns that guide prospects through the full customer lifecycle. Built-in generative AI enhances productivity by assisting with content creation for emails, landing pages, chat interactions, and webinar follow-ups. Advanced analytics and attribution tools provide granular insight into campaign performance and revenue contribution. Additional integrations with Adobe Experience Manager and Adobe Express streamline asset management and creative production. Features like live webinar dashboards and CRM sync monitoring improve operational visibility. Marketo Engage supports account-based marketing strategies and cross-channel personalization to accelerate deal velocity. With enterprise-grade security and compliance capabilities, it is built to support organizations of all sizes in driving measurable marketing impact.

Lyzr Agent Studio provides a low-code/no code platform that allows enterprises to build, deploy and scale AI agents without requiring a lot of technical expertise. This platform is built on Lyzr’s robust Agent Framework, the first and only agent Framework to have safe and reliable AI natively integrated in the core agent architecture. The platform allows non-technical and technical users to create AI powered solutions that drive automation and improve operational efficiency while enhancing customer experiences without the need for extensive programming expertise. Lyzr Agent Studio allows you to build complex, industry-specific apps for sectors such as BFSI or deploy AI agents for Sales and Marketing, HR or Finance.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

You will get the best results if you spend your money in the right channels (FB/ GDN/Search) Multiple adapts are available to create conversion-focused ad creatives that best suit your target audience. Real-time tracking of all metrics, including impressions, CTR and CPL, allows you to auto refresh your ad campaign. Real-time corrective actions to increase ROMI. Run localized ads campaigns to increase in-store visits and bookings. This will help you stand out from local businesses in India and around the world. Zocket allows you to increase the number and quality of customer calls for booking appointments, making on-call purchases, and scheduling appointments. Zocket is easy to use and requires no prior marketing knowledge. You can quickly run ads across all major platforms with the help of easy-to-follow instructions.

MarkeTeam.ai utilizes its own proprietary large language models to elevate marketing functions, enabling organizations to access elite marketing skills without increasing their workforce or budget. This platform offers AI-powered solutions that integrate smoothly into current systems, enhancing capabilities to tackle diverse marketing issues. Equipped with sophisticated AI agents, it performs thorough evaluations of both business and market conditions, employing state-of-the-art analytics to analyze trends, competitor tactics, and consumer behavior, thus ensuring that marketing strategies are both proactive and accurate, keeping businesses ahead of rivals. Additionally, the platform facilitates dynamic virtual strategy sessions where companies can partner with AI to combine insights and marketing know-how, crafting effective brand strategies, boosting organic visibility, and optimizing advertising methodologies for significant results. With its one-click execution feature, MarkeTeam.ai efficiently translates strategies into actions, as AI agents take charge of executing tasks like launching marketing campaigns, allowing teams to focus on broader objectives. As businesses increasingly rely on data-driven insights, tools like MarkeTeam.ai become essential for maintaining competitive advantages in the evolving market landscape.

Salesforce Agentforce Marketing is a comprehensive marketing platform built to transform one-way campaigns into interactive customer experiences. It integrates AI, data, and automation to power conversations across email, mobile, web, and other channels. By centralizing customer data, Marketing Cloud enables real-time personalization at every stage of the customer journey. Autonomous AI agents help marketers create, optimize, and scale campaigns faster. The platform connects marketing and sales teams with shared insights and coordinated workflows. Advanced analytics provide a unified view of performance across channels. Businesses can manage B2B and B2C marketing strategies within the same ecosystem. Built-in loyalty and personalization tools strengthen customer relationships over time. Marketing Cloud adapts to any tech stack and supports organizations of all sizes. It drives measurable growth by increasing engagement while lowering acquisition costs.

BizzBuzz combines intelligent AI automation with hands-on human marketing oversight to generate leads, boost visibility, and grow revenue. The platform works like a digital marketing team plugged directly into your business—handling SEO, social media, ads, videos, and reputation management. Every AI agent is trained on your brand’s tone, local demand, and customer search behavior to produce high-performing content and campaigns. Businesses benefit from 24/7 marketing execution without juggling multiple tools or managing freelancers. BizzBuzz also ensures your company is visible inside AI search engines like ChatGPT, Google AI Overviews, and Perplexity—an essential new traffic source. With transparent pricing and cancel-anytime subscriptions, it removes the risk of long contracts or costly retainers. The system continuously learns from your results and optimizes campaigns weekly with support from human experts. For companies that want real customers—not just clicks—BizzBuzz delivers measurable, compounding growth.

The Brief, formerly known as Creatopy, redefines modern marketing by acting as your always-on AI marketing agency. It merges competitive research, design automation, campaign deployment, and performance analytics into one unified platform. With its four AI agents — Discover, Create, Launch, and Optimize — marketers can move seamlessly from concept to execution. The platform analyzes top campaigns, generates creative strategies, and instantly builds ad assets from prompts, Figma, or Photoshop imports. Users can publish across leading ad networks like Meta and Google with just one click, while The Brief’s AI delivers insights on audience performance and creative effectiveness. It replaces the need for multiple tools and manual coordination between teams, saving time and cutting costs by up to 40%. Its enterprise-grade security ensures brand data and creative assets remain fully protected under GDPR and ISO 27001 compliance. Built for ambitious marketing teams, The Brief helps brands scale creativity, speed, and precision across every campaign channel.

Discover the potential of your business's ideal leads by utilizing Sales Outreach Automation and Prospecting Data tailored for businesses of all sizes. Effortlessly fill your sales pipeline around the clock with automation that ensures no opportunity is missed. Transform engaged audiences on Instagram and Facebook into valuable customers for your courses and services. Deploy an automated sales force that manages sales development and outreach, all while significantly reducing costs compared to traditional human sales representatives. Leave no avenue unexplored, as you track and follow up with leads across leading customer messaging platforms. Utilize structured follow-up sequences for every contact and inquiry to swiftly qualify leads and guide them further along the sales funnel. Customers.ai effectively replaces the need for a large team of inside sales reps and SDRs, doing so at a fraction of the expense. Stay on top of your hot leads with instant notifications that alert you and your team when someone is ready to make a purchase. Engage with qualified prospects directly from your mobile device, no matter where you are, to close more deals and increase your sales! Moreover, this seamless integration allows for a more personalized approach, ensuring that every potential customer feels valued and attended to throughout their buying journey.

An all-in-one solution combines quizzes, automation through Facebook Messenger and SMS, and opt-in tools to enhance customer engagement. By implementing captivating quizzes, businesses can gather valuable customer insights and accelerate the growth of their marketing lists using tailored opt-in mechanisms. This platform enables the recommendation of appropriate products to address customer needs while personalizing marketing efforts effectively. It aims to cultivate richer customer experiences that not only encourage repeat purchases but also help establish long-lasting relationships. Utilizing a Shop Quiz can enhance the shopping journey, ultimately increasing both average order value and opt-ins. Additionally, businesses can create detailed buyer profiles to leverage across various marketing channels. The setup process is straightforward, entirely customizable, and requires no coding skills, supported by comprehensive analytics. To boost marketing opt-ins, the platform offers a range of branded and engaging opt-in tools, including diverse pop-ups, Messenger opt-ins, and Facebook ads, designed to attract visitors and motivate them to join marketing automations. Furthermore, it allows businesses to foster conversations, dispatch sponsored messages, develop custom workflows, and distribute promotions, re-engaging customers and driving them towards making a purchase decision. Such a versatile approach ensures that businesses can maintain ongoing interactions with their audience while optimizing marketing strategies effectively.

dnAI is a pioneering AI platform that prioritizes brand integrity, offering marketing and sales professionals a singular, reliable source for guidance, insights, and implementation. Drawing from extensive real-world expertise in brand and customer experience cultivated by a seasoned marketing firm, it embodies the authentic representation of brands rather than conforming to generic AI assumptions about their identity. With dnAI, teams can produce coherent, brand-aligned content, monitor their brand's visibility in AI-driven searches, and make informed market entry strategies without the burden of additional tools or distractions. The platform seamlessly enforces brand standards in the background, allowing teams to operate more efficiently without the need for constant revision or doubt. Crucially, dnAI ensures that human oversight remains paramount; while AI enhances productivity, it is the human touch—characterized by judgment, empathy, and responsibility—that drives the process. This synergy results in reduced errors, more decisive outcomes, and a scalable brand clarity that grows alongside the business, fostering confidence instead of inviting risk. Ultimately, dnAI empowers brands to navigate the complexities of the market with assurance and precision.

Consolidate your information seamlessly. Produce stunning and informative reports and presentations that enable your business to excel, flourish, and expand. Speed up the optimization of campaigns, boost lead generation, and enhance conversions across all sales and service locations. Provide outstanding outcomes for your advertisers while alleviating the workload of your analytics team. Change raw data into captivating and insightful visuals with our intuitive, customizable reports and dashboards. Reduce marketing data disarray through the power of automation. Collect, integrate, and securely store data with ease. NinjaCat is driven by an innovative data engine designed for cohesive digital marketing analytics, streamlined reporting, and campaign enhancement. As the significance of digital marketing data continues to grow, it also presents unique complexities in management. Given that data is scattered across numerous channels and platforms, each with distinct analytics capabilities, obtaining a comprehensive view of digital marketing effectiveness becomes an arduous task. This unified approach not only simplifies data management but also empowers businesses to make informed decisions based on cohesive insights.

Vendasta is a platform that can be rebranded to allow companies to sell digital solutions for SMBs. Publishers, broadcasters, financial institutions and telcos can use Vendasta to streamline their sales process, increase their client base, and generate recurring monthly revenue. The platform provides access to a multitude of digital marketing and business productivity tools, including marketing automation, robust CRM and a client-facing portal. All this is done under one login. You can create a custom experience for your business using the Vendasta Platform.

Oribi serves as a comprehensive Marketing Analytics platform designed to assist businesses, regardless of size, in making informed, data-driven choices through its state-of-the-art technology and exceptional optimization support. By pinpointing critical areas of focus, Oribi transforms your data into actionable strategies, allowing you to obtain insights that propel your business forward. Stay informed about market trends and stay ahead of changes without complication. The platform’s innovative Magic Events feature effortlessly monitors all user interactions on your website—be it clicks, form completions, page views, or purchases—thereby freeing you from reliance on developers. As a result, your team can act swiftly and autonomously to enhance business performance and drive significant results.

Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.

ProQuo AI, an AI-powered brand management platform, allows marketers to generate brand strategies, test creative assets, and monitor brand performance in real time. ProQuo has a daily interaction with consumers and measures their opinions about your brand, competitors, and category. ProQuo's AI analyzes all these interactions and generates a personalized action plan that will help you reach your brand's goals, whether it is converting non-users or finding your whitespace. ProQuo is used by hundreds of brands, including Clorox, Harry's and Expedia, Tatcha, Keurig Dr Pepper, and Tatcha.